Published December 20, 20252 min read

ChatGPT’s mobile app hits new milestone of $3B in consumer spending

ChatGPT has hit a new milestone of $3 billion in worldwide consumer spending on mobile as of this week, according to estimates from app intelligence provider Appfigures. This figure represents the total spending on iOS and Android devices since the app’s launch in May 2023, when it first arrived, then only on iOS.

ChatGPT’s mobile app hits new milestone of $3B in consumer spending

ChatGPT Reaches $3 Billion in Mobile Consumer Spending

ChatGPT has hit a new milestone of $3 billion in worldwide consumer spending on mobile as of this week, according to estimates from app intelligence provider Appfigures. This figure represents total spending on iOS and Android devices since the app’s launch in May 2023, when it first arrived exclusively on iOS.

ChatGPT consumer spending by month worldwide


Most of the Growth Happened in 2025

What’s notable is that the bulk of this spending occurred this year.

  • 2025: $2.48 billion
    (408% year-over-year growth)
  • 2024: $487 million
  • 2023: $42.9 million

From its first year to 2024 alone, ChatGPT’s revenue grew by 1,036%.

ChatGPT consumer spending by year worldwide


Faster Than TikTok, Disney+, and HBO Max

These numbers represent a sharp rise in consumer adoption compared with other popular apps.

  • ChatGPT: 31 months to reach $3B
  • TikTok: 58 months
  • Disney+: 42 months
  • HBO Max: 46 months

Months to $3B consumer spending comparison


Grok Comes Closest Among AI Rivals

xAI’s Grok is showing a similar revenue trajectory to ChatGPT when compared with other AI rivals.

Grok launched in late 2023 for X Premium Plus subscribers before becoming more widely available in 2024. When aligning consumer spending timelines from the point each app began monetizing, Grok comes closest to matching ChatGPT’s cumulative revenue pace.

Cumulative consumer spending vs AI rivals


More Than Just Subscriptions

While $3 billion in consumer spending reflects strong adoption, it’s not the only indicator of long-term revenue potential.

  • ChatGPT monetizes via:
    • $20/month ChatGPT Plus
    • $200/month ChatGPT Pro
  • Additional revenue opportunities include:
    • Developer offerings
    • Potential advertising
    • A newly launched in-app marketplace, which OpenAI has indicated will be monetized in the future

The Bigger AI Monetization Race

Meanwhile:

  • Google is experimenting with ads in AI-powered search experiences, including:
    • AI Mode
    • AI Overviews
    • AI Shopping
    • AI-driven Discover feeds
  • Anthropic is targeting enterprise customers and is reportedly on track for $70 billion in revenue by 2028