ChatGPT’s mobile app hits new milestone of $3B in consumer spending
ChatGPT has hit a new milestone of $3 billion in worldwide consumer spending on mobile as of this week, according to estimates from app intelligence provider Appfigures. This figure represents the total spending on iOS and Android devices since the app’s launch in May 2023, when it first arrived, then only on iOS.

ChatGPT Reaches $3 Billion in Mobile Consumer Spending
ChatGPT has hit a new milestone of $3 billion in worldwide consumer spending on mobile as of this week, according to estimates from app intelligence provider Appfigures. This figure represents total spending on iOS and Android devices since the app’s launch in May 2023, when it first arrived exclusively on iOS.

Most of the Growth Happened in 2025
What’s notable is that the bulk of this spending occurred this year.
- 2025: $2.48 billion
(408% year-over-year growth) - 2024: $487 million
- 2023: $42.9 million
From its first year to 2024 alone, ChatGPT’s revenue grew by 1,036%.

Faster Than TikTok, Disney+, and HBO Max
These numbers represent a sharp rise in consumer adoption compared with other popular apps.
- ChatGPT: 31 months to reach $3B
- TikTok: 58 months
- Disney+: 42 months
- HBO Max: 46 months

Grok Comes Closest Among AI Rivals
xAI’s Grok is showing a similar revenue trajectory to ChatGPT when compared with other AI rivals.
Grok launched in late 2023 for X Premium Plus subscribers before becoming more widely available in 2024. When aligning consumer spending timelines from the point each app began monetizing, Grok comes closest to matching ChatGPT’s cumulative revenue pace.

More Than Just Subscriptions
While $3 billion in consumer spending reflects strong adoption, it’s not the only indicator of long-term revenue potential.
- ChatGPT monetizes via:
- $20/month ChatGPT Plus
- $200/month ChatGPT Pro
- Additional revenue opportunities include:
- Developer offerings
- Potential advertising
- A newly launched in-app marketplace, which OpenAI has indicated will be monetized in the future
The Bigger AI Monetization Race
Meanwhile:
- Google is experimenting with ads in AI-powered search experiences, including:
- AI Mode
- AI Overviews
- AI Shopping
- AI-driven Discover feeds
- Anthropic is targeting enterprise customers and is reportedly on track for $70 billion in revenue by 2028

